In 2011, A.T.C started a partnership with the well know Japanese manufacturer of motorcycles: HONDA.
To further its strategy of diversification, the company added an activity to its portfolio and created “A.T.C Motorcycles”, representing primarily the brand HONDA.
A.T.C know-how in market penetration, growth and capture has given the company a competitive advantage in this market. In a country where most of the people are driving motorcycles, the association of the Company name with the international brand was a strategic move which should show great results.
In the near future, “A.T.C Motorcycles” hope to become one of the largest competitor of the industry in the region.